How many people here learned to hate my favorite cover band. 1) Two graduates from business school form start uploading videos with one rule: show every instrument they play or part they sing.
2: Five years later, Epson gives them a high-tech projector, asks them to "do something with it". Another of their signature moves, arrangements that put their own spin on it, and...mashups.
3) A decade ago, her husband creates Patreon, establishing a new way forward to an income stream for tens of thousands of online creators. Ad this is what they do in their off hours. Civilization is saved.