LeeS
12-07-2007, 09:12 AM
On WSJ site:
Imax Corp.'s digital-projection system, scheduled to launch next year, has received its biggest endorsement yet in a deal with AMC Entertainment Inc. to install 100 Imax giant-screen theaters by 2010.
All the theaters will be joint ventures, in which AMC puts up the cost of converting an existing multiplex auditorium, Imax supplies the projection system, and the two share revenues from the films. The pact has a seven-year term, which can be extended three years at AMC's option. It's the largest theater deal Imax has ever signed, blowing past its previous record of 10 theaters several years ago.
Imax Corp.'s digital-projection system, scheduled to launch next year, has received its biggest endorsement yet in a deal with AMC Entertainment Inc. to install 100 Imax giant-screen theaters by 2010.
All the theaters will be joint ventures, in which AMC puts up the cost of converting an existing multiplex auditorium, Imax supplies the projection system, and the two share revenues from the films. The pact has a seven-year term, which can be extended three years at AMC's option. It's the largest theater deal Imax has ever signed, blowing past its previous record of 10 theaters several years ago.