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View Full Version : Cool '30 Rock' article...just in time for this Thursday's season premier


Dan C
10-01-2007, 01:01 PM
Love this show, hope it catches on this season.

dan c

http://featuresblogs.chicagotribune.com/entertainment_tv/2007/09/tina-fey-has-th.html



Tina Fey has the last laugh with '30 Rock'

A year ago, few people would have bet Tina Fey's show, "30 Rock," would last an entire season, let alone take the best-comedy award at the Emmys on Sept. 16.

Last fall, "Studio 60 on the Sunset Strip" was the backstage-at-a-sketch-comedy show with all the critical buzz. The Aaron Sorkin creation was the odds-on favorite.

Through sheer hard work and what Fey only semi-jokingly calls "a nasty competitive streak" honed during nine seasons at "Saturday Night Live," Fey's comedy won that particular show-versus-show contest.

As the now-canceled "Studio 60" limped to an ignominious finish six months ago, "30 Rock" was basking in the kind of glowing reviews network executives dream about. That helped the low-rated comedy fend off a cancellation of its own.

How'd Fey turn things around? What's more, how did she go from a recent college graduate who moved to Chicago in 1992 to do improv to the reigning queen of TV comedy?

Well, she's very funny. That helps. But more important, Fey has demonstrated incredible focus and uncanny adaptability, not just to get to this point in her career, but in shaping "30 Rock," which returns Thursday with an episode featuring Jerry Seinfeld, into a finely honed comedy machine.

Lorne Michaels, an executive producer of "30 Rock" and Fey's boss at "SNL," wasn't surprised at Fey's ability to improve "30 Rock," which started out shaky but quickly became one of the gems of the 2006-07 season.

"You always learn with her to never underestimate her," says Michaels. "Anything that can be learned, she's going to learn. She figured things out quickly."

And try as interviewers might (and many have tried over the last year or so), Fey will not say one bad word about "Studio 60 on the Sunset Strip," which began to crash and burn soon after its highly hyped premiere.

In a small way, though, Fey has "Studio 60" creator Aaron Sorkin partly to thank for "30 Rock's" success. The constant comparisons between the shows only fueled Fey's competitive streak -- after all, "Saturday Night Live" was her world, and who was this fancypants TV-drama big shot to write the definitive show about that?

All you'll get out of Fey and Michaels is polite, respectful statements such as Michaels' observation that Sorkin "took on a really hard task, doing a drama about a comedy show. There's a dissonance there."

What they won’t say, but what's absolutely true, is that Fey succeeded where Sorkin didn't at creating a show with characters that viewers could care about over the course of an entire season.

"TV executives watch these pilots [like "Studio 60"] and they pick them to put on the air and they think, "Yeah, this is great because it's so real life and it's so true." But real people see it and they're like, 'Who cares? So the show's going to be delayed for 15 minutes. So?,' " says Carter Bays, a co-creator of the CBS comedy "How I Met Your Mother."

"They have some very smart, weird stuff, and then some pretty broad comedy, and I say that in the best possible way," adds Craig Thomas, the co-creator with Bays of the CBS series. “What I love about ‘30 Rock’ is that it’s just genuinely funny. … it’s so enjoyable that it somehow goes beyond the traditional problem of writing a show about the TV business.”

Though it took a month or two to work out the kinks, once "30 Rock" focused on the relationship between eccentric executive Jack Donaghy (Alec Baldwin) and comedy writer Liz Lemon (Fey) and let the very talented supporting actors pivot around that pairing, the show found its voice. But writing a believable yet funny workplace comedy is much harder than it looks.

"The hard part is, you think of all these funny things, then you have to shoot down a lot of them because they're too unreal," says Greg Daniels, the creator of the U.S. version of the peerless workplace comedy "The Office."

What's truly impressive about "30 Rock" is how quickly Fey and her writers mastered a blend of physical humor, cutting wit and deft, character-based comedy.

Maybe the constant comparisons to another show, namely "Studio 60," helped goad Tina Fey to new heights, though she doesn't say that herself.

But as Amy Poehler says of her friend, "she likes a good fight."

"Coming from 'SNL,' I love competition," Fey says. "Sometimes at 'SNL,' somebody would say, 'Oh, I'm going to write something with John and Teresa Kerry.' [I'd say,] 'Oh, I was too.' And then the expression that was used, mostly as a joke by the time I was there ... was 'I'll see you at the table [read].' So I have that spirit a little.

"I think I have it a lot, actually," she says, laughing.

But in person, Fey doesn’t dominate a room. Sure, it’s pretty fun to sit in a makeup trailer and watch “Access Hollywood” with her, as I did on a summer visit to the set of her upcoming film “Baby Mama,” which also stars her iO and “SNL” friend Poehler. But Fey’s not exactly hanging from a chandelier; she’s the thoughtful, whip-smart woman quietly lobbing comedy grenades from the corner.


"She was always the funniest person in the room," says Damian Holbrook, a senior writer for TV Guide who first met Fey at a summer drama program when they were both 13. “She hated being paid attention to and was always uncomfortable being the center of anything. But the people she hung out with were always really, really funny. It was like a comedy troupe of 15-year-olds.”

Holbrook, who’s still a friend, says he’s detected no disquieting change in Fey’s attitude or outlook over the years. Not after she spent nine seasons at “SNL,” wrote and starred in the hit movie “Mean Girls” or launched a lauded sitcom.

“She’s really loyal,” Holbrook said. “She was a raised right. She never fell into the party scene when we were in high school. She would be at parties, but she wasn’t the one wandering down the street throwing up on her shoes. She was in the kitchen, cracking everyone up, drinking Diet Coke.”

When she comes back home to the suburbs of Philadelphia, Holbrook says, “she’s more interested in hearing what’s going on with us than in telling us what she’s doing.”

Jack McBrayer, a Chicago improv vet who plays the breakout character Kenneth the page on "30 Rock," calls Fey's vibe "superchill."

"The people she has chosen to work around her, she trusts," says McBrayer.

And McBrayer's only one of many friends from Fey's days at iO (formerly ImprovOlympic) and Second City to find work on "30 Rock."

McBrayer says he'd "chew broken glass" for Fey and her husband, Jeff Richmond, a former Second City director who earned an Emmy nomination for his "30 Rock" musical score.

"They've taken such good care of me" since all three worked at Second City, McBrayer says of Fey and Richmond. "They're people who have success and then reach out to the people below them."

Is that what he's usually experienced in show biz?

"Not that I have found," he says. "The entertainment business is so much every man for himself. But I think improv, especially in Chicago, is such a team effort. It sounds a little hack-y to say, but it's all about taking care of your other players, your peers onstage. ... They do take care of the people they know."

But for Fey, using iO, Second City and "SNL" veterans such as McBrayer, Scott Adsit (who plays writer Pete Hornberger) and Rachel Dratch is a form of comedy insurance.

"I think Alan Arkin said this once about using actors from Second City -- when you use them they sort of know their role in the piece," Fey says. "They're great supporting players. They make other people look good because that's what you do when you're improvising -- you try to make your partner look good."

"She has secrets about everybody and she blackmails them," jokes Poehler about Fey's tendency to work with the same crowd she's known for years. ("SNL's" Chris Parnell and Jason Sudeikis both shone in recurring "30 Rock" roles last season.)

"But nobody's doing anybody any favors -- everybody's really talented," Poehler adds. "All things being equal and a person is also your friend -- that's a really nice combo."

Still, despite having dozens of funny friends and spending many years honing her comedy chops, "30 Rock" presented a steep learning curve for Fey. It is a scripted, half-hour of comedy about the same characters every week. It isn't live.

So Fey studied. When it came to acting, she observed Baldwin, who plays NBC executive Donaghy with a combination of enigmatic reserve and demented inspiration.

"I've tried to learn from watching him, even just technically, mechanically, like how loud do you speak?" Fey says. "Am I in your shot right now? So much of that technical stuff."

It sounds as though it stung a bit when less-than-stellar notices for Fey's own work were sprinkled through the show's early reviews.

"I screamed a little bit when we first started," Fey recalls, citing a review by Washington Post critic Tom Shales in particular (he wrote that the show had “one gaping and highly visible flaw, and that’s Fey’s performance in the lead role.” Ouch.)

"I sort of felt like there are plenty of actors as bad as me on TV but they're just super hot," Fey says. "I will take an acting class with Eva Longoria any day of the week."

Fey stops herself. "She's a very nice lady," she says of Longoria. "She was super nice to me when she hosted ["SNL"]."

But the point is, Fey is good, but actresses who wear miniskirts often get a free pass. That's true enough.

So, learning how to be both commanding and compelling on screen, leading a team of sitcom writers and dealing with production chores behind the scenes, all while raising a child (daughter Alice was born in 2005) -- it sounds like a lot. But Fey knows how to work hard.

"I've never known anything Tina wanted that she didn't get, from the day I met her," says Poehler. "She's always been focused and nobody works harder . . . maybe a professional ditch digger."

And like Steve Carell, Stephen Colbert, Conan O'Brien and Jon Stewart -- the first two were on the Second City main stage when she arrived in Chicago, and they're all her peers at the top of the comedy heap -- Fey's work ethic prevents her from going out every night to premieres and parties. She works hard at the craft of comedy, and then she goes home to her family.

Speaking of the generation of improv-trained writers and actors who came up with Fey, Holbrook says, "the ones I've met -- they're not the funny-tortured [John] Belushi-Chris Farley type. They're all really happy people who are happy to be entertaining."

Still, Fey noticed a certain dynamic among her peers in the comedy community, especially when she was in Chicago.

"It was a funny sort of pattern in the improv world -- the girls were all these well-educated, nice, obedient girls and improv is some sort of outlet," she notes. "Then there were a lot of guys who did two years of college or one year of college, they never finished and they liked to buck authority. So the reasons they're drawn to improv and sketch are the opposite."

Yet Fey managed to thrive, not only at Second City, but at "SNL," which can be a difficult environment, especially for women.

But Fey soon found a friend in the improv community. Fourteen years ago, Fey and Poehler stood in the back of a Chicago classroom, cracking wise and fighting jitters. Their teacher was legendary comedy guru Del Close, a formative presence at Second City and at iO.

"We were afraid of Del. We did a lot of huddling together in the back of the room, making jokes," says Poehler.

"In the class of 1995" in the Chicago improv world, "we have some pretty bossy broads," Poehler says. "And I mean that with reverence. We didn't have a lot of wallflowers. I mean, it would be two women on a team of 10 guys, or it was five staff writers on a staff of 25" at "Saturday Night Live."

"Women are often made to feel kind of audacious if they decide to be directors or producers or head writers," she adds. "There's this weird thing sometimes where we feel like we're taking up too much room. Tina doesn't have that and she never has. That's one of the reasons why she is where she is."

In any case, “she’s kind of like a guy’s girl,” Holbrook says. “She can hang. She can get a little bawdy and have her fun, but in a way that kind of does not intimidate guys. I’ve never seen anyone more capable at disarming a guy who’s blustery or whatever.”

But Fey’s razor-sharp, highly verbal brand of humor isn’t exactly a product of the frat house.

“It’s a cerebral humor,” Holbrook says. “She’s very thoughtful. Her family is like that. Together, they’re hysterical, but they’re also not showboaty.”

"I think it's important to know you don't have to be insane to be creative, especially for women," Fey says. "You don't have to be nuts."

Being nuts would probably take too much energy anyway. Her daughter wakes her up every day at 6 a.m.

"In some ways its been very grounding to have a kid," Fey says. "If I didn't have my daughter, I'd be tempted to stay all night and write and then to be like, let's have dinner after. [With a kid], you just have to finish things. You have to go to bed."

Though Fey enjoys her rare breaks from working, she almost didn't get to enjoy a family vacation to Florida earlier this year. When controversy flared last spring over Baldwin's infamous phone call to his daughter and his threat to quit "30 Rock," Fey got phone calls about the crisis. But she kept her head down, stayed in Florida and said nothing.

A few weeks after the controversy, she told the Tribune that Baldwin would be back, and until the fall season geared up, that was pretty much it.

Fey says she gets along with Baldwin, and the show has become a magnet for juicy guest turns as well: Paul Reubens, Will Arnett, Isabella Rossellini, Rip Torn and Elaine Stritch have appeared on the show.

And Jerry Seinfeld has a prominent role in the Season 2 premiere: He angrily confronts Donaghy after the executive inserts old NBC-owned footage of the "Seinfeld" star into dozens of NBC shows.

But "30 Rock" does not sound like the ideal place for an actor to get his or her ego massaged.

"I'm terrible at coddling actors," says Fey. "I've gotten a little better. At 'SNL,' if [an actor] said, 'Is that bad?' [I learned] not to be like, 'Yeah, that was kind of bad.' I have no game face for when it comes to talking down actors. ... But our actors are all very even-keeled."

Things should be even more even-keeled this year: Fey says she plans to "let things breathe a little bit" so the audience has time to keep up with the comedy.

Ken Levine, an Emmy-winning writer for "M*A*S*H," "Frasier" and "Cheers," is a "30 Rock" fan and says he agrees with that course correction.

"I think what she means is that some good jokes don't land because they go by too fast or are not really heard," Levine says. “That’s one of the traps of single-camera comedy,” i.e., comedy that is not filmed before a live audience. "Things can get lost. I think she's making a good adjustment."

Levine thinks Fey ought to change one more thing, though.

"Tina shortchanges her character," Levine says. "It's lovely that she's so generous, allowing other cast members to shine, but she herself is very funny and at times underused. I hope Liz Lemon has more to do this season."

But for Lemon and her crew to get another season in which to shine, "30 Rock's" ratings have to get better. A lot better.

It's clear NBC executives are fans of the show -- they made that obvious by giving the show a plum spot between "My Name Is Earl" and "The Office" on the Thursday night schedule. But time is running out for "30 Rock" to draw more than the 5 million to 6 million viewers it attracted last season.

Fey said in July at a media event that she hopes Seinfeld's appearance will help.

"We could not be more excited to have Jerry Seinfeld on the show, because hopefully, then, regular America might actually find out that we have a show and watch it maybe at least that one time," she said.

"That Thursday night [block] -- I think it will take time, but it will be there by end of season," Michaels says. "I've been at NBC for most of my career. That's the DNA, that's what we do."

And all four of the executive producers of those shows "want to win, but they want to win on their terms," he notes.

Ratings aside, Tina Fey has already done that.

Dan C
10-04-2007, 08:15 AM
Wow...this thread sank like a stone. If the show gets this kind of response by viewers I guess it's toast by mid-season.

At any rate, I'm still looking forward to tonight's premier.

dan c

Shakey
10-04-2007, 08:20 AM
I'll be watching tonight.

BooYaa!
10-04-2007, 08:26 AM
Loved the first season, looking forward to the second.

Jack White
10-04-2007, 08:47 AM
Great show! I'm looking forward to the new season.

Last season, there was no reason to choose between "30 Rock" and "Studio 60". Viewers could watch and enjoy both shows. This artifial, darwinian, 'survival of the fittest' competition was largely manufactured by the "critics" who told viewers they had to pick one over the other. I have the impression that NBC executives, instead of giving the show time to find its audience, abandoned all support for "Studio 60" after Sorkin demonstrated that he was going to use the entire first season for character and plot development, and the ratings were below the "suits'" expectations.

I also have the impression that the executives just barely gave a sliver more support to "30 Rock", largely because they discovered the comedy cupboard was bare when they looked for a replacement to fill its traditional Thursday night slot, if the event of the show's cancellation. I pray it does well this season. It's smart and funny.

reverber
10-04-2007, 09:20 AM
I watched the first couple of episodes and almost quit watching because they (IMHO) werent that good.
I'm glad I didn't.

Cody

criminy
10-04-2007, 09:20 AM
I love 30 Rock- one of the only high-quality ensemble sitcoms left, and the quality picked up markedly through the last season (as do most quality shows - think of Seinfeld or even Dick Van Dyke in its first year).

8tracks
10-04-2007, 09:49 AM
Wow...this thread sank like a stone. If the show gets this kind of response by viewers I guess it's toast by mid-season.

At any rate, I'm still looking forward to tonight's premier.

dan c
The Visual Arts forum often has erratic activity, so if it seems slow I'll not visit and then I miss a few things like this thread when it picks up.

I'm a big fan of 30 Rock. Along with The Office, it's a show my wife and I really look forward to watching. Tonight's episode premise has me laughing just thinking about it. I was never a big fan of Baldwin until he started doing comedy... and even his early appearances on SNL were nothing to write home about. (He was totally expendable in '93 when he hosted the ep w/ McCartney.) I had concerns when the story was that Baldwin was trying to get out of his 30 Rock contract after the whole daughter put-down voice-mail fiasco, but I was hoping there'd be no talk of him leaving the show when the cell phone story died down, which is what seems to have happened.

davenav
10-04-2007, 10:23 AM
Great article! Thanks for posting it.

I love this show to bits, and although it has not had high ratings, I've noticed that the dvd is flying off the shelves. Here's hoping for great viewership this season! Tina Fey is a comedy genius.

Alfie Noakes
10-04-2007, 01:42 PM
Love this show. In fact, most of NBC's Thursday night lineup is great, though Scrubs is starting to wear thin for me

jmrife
10-04-2007, 03:55 PM
Love this show. In fact, most of NBC's Thursday night lineup is great, though Scrubs is starting to wear thin for me

30 Rock and Earl give me hope for the future of comedy on TV.

Cavemen and others do not.

Mister Charlie
10-04-2007, 04:08 PM
Loved the first season, looking forward to the second.

Absolutely agreed. The time change may help, Grey's Anatomy was killing them.

It is a great show, funny stuff.

Dan C
10-04-2007, 04:54 PM
Absolutely agreed. The time change may help, Grey's Anatomy was killing them.

It is a great show, funny stuff.

NBC also seemed to bounce the show around too much last season, just changing it's run by half an hour or pulling it for weeks on end to run Andy Richter's show (which was a great show, wish it survived). It was all very annoying! I read somewhere that NBC took notice and will keep things more steady this season. I hope so, and I really hope this show takes off!

dan c

conniefrancis
10-04-2007, 06:18 PM
Season opener -- Excellent!

Ron Stone
10-04-2007, 06:57 PM
I liked 30 ROCK well enough, but unlike the critics I didn't like the more conventional sitcom direction it took as it evolved over the course of the first season.

I'm worried they're going to do a Sam and Diane thing with Tina Fey and Alec Baldwin. I'd probably stop watching if they did that.

davenav
10-04-2007, 09:46 PM
They seem to tease conventionality, then hit you with the unexpected.

Loved the season opener. 'Milf Island' -- I'm still cracking up over that one. Nice to see Jerry Seinfeld again, and Alec Baldwin is incredible, a force of nature.

Mister Charlie
10-05-2007, 07:23 AM
As big a fan as I am of this show I found the opener a bit flat. Not a lot of funny stuff...almost as if they thought the stunt casting of Seinfeld would be enough.

Hopefully this was just an aberration and they will get back on track from now on...it just seemed a bit weak all around to me.

davenav
10-05-2007, 07:37 AM
Interesting. I was flat-out laughing my a** off even before the credits at the beginning.

I really liked the wedding dress sub-plot.

Mister Charlie
10-05-2007, 08:40 AM
Part of the problem (for me) was that early reviews of the premeire spoiled some of the gags by revealing them (MILF Island, for example). Plus Yahoo had bloopers yesterday of a scene with Jerry and Alex that may have been funnier had I not seen it coming.

Macman
10-05-2007, 11:14 AM
I never watched the show until last night and loved it. It made me laugh out loud. I'll be watching from now on.

Chris R
10-05-2007, 02:23 PM
They seem to tease conventionality, then hit you with the unexpected.

Loved the season opener. 'Milf Island' -- I'm still cracking up over that one. Nice to see Jerry Seinfeld again, and Alec Baldwin is incredible, a force of nature.
When that ad ran and Jerry said MILF Island, I laughed so hard I almost brought up my dinner. How did Tina Fey get that one past the NBC censors? :laugh:

The wedding dress was the best of the sub-plots along with that scene where Tina was imitating Jerry and said she was crying. :laugh:

davenav
10-06-2007, 10:12 AM
Just watched it again. Alec Baldwin is incredible.