Why we prefer familiarity in consumer electronics...

[LeeS]

This is a fascinating article that may explain a lot about how people buy consumer electronics:

http://arstechnica.com/news.ars/post/20070605-product-loyalty-consumers-mistake-familiarity-with-superiority.html

[pbda]

Thanks for the link...interesting and believable.

BTW, very nice signature. I sang those words with my choir a few years ago, courtesy of Mr. Vaughan-Williams.

[tommy-thewho]

Great link there. I have always been partial to Pioneer....

[Metoo]

Interesting link, but I feel it centers more on Internet user interfaces than hardware, per se.

[morinix]

As I get older changing to an easier method is just getting too hard.:laugh:

[TONEPUB]

Not me, always on the lookout for something new and interesting!
But they say owners are like their dogs, and I'm a terrier guy through
and through! We both like a new toy! Arf!!!

[LeeS]

I doubt this applies to many of us here. I think it might explain why brands are important and perhaps why it's hard to kill the Bose monster. :D

I'm a terrier guy as well. Great dogs. :righton:

[Mike F]

I doubt this applies to many of us here.always on the lookout for something new and interesting!For lack of a better word I seem to have a "fetish" for lesser known European solid state.
Lavardin (http://www.lavardin.com/) (France), Densen (http://www.densen.dk/) (Denmark) and EERA (http://www.eera.fr/) (France) are three examples. It might be the rarity of getting to hear this stuff.

[soundQman]

I'm sure this also applies to the high-end audiophile to some extent. It's a second explanation for why people often aggressively defend their purchase decisions. The other one of course being able to feel justified after having invested so much money and setup time.